LATEST NEWS
The Mitas Arrow has arrived
At long last the wait is over……….The Mitas Arrow has arrived More»
MITAS MORPHS FROM RUBENA
The renowned Rubena range of high-quality bicycle tyres and tubes has been re-branded as Mitas.
More»
GAADI READY FOR E-BIKE GROWTH
With the news that cycle-hire schemes across the country are to receive hundreds of electric bikes to make cycling more accessible, the whole e-bike sector could be about to explode and Gaadi by Ruben
More»
RUN FLAT-FREE WITH RUBENA STOP THORN
Rubena’s Flash and Hook city and tour range of bicycle tyres adapt perfectly to the UK’s changeable road conditions and provide plenty of rider confidence thanks to their puncture-prevention and refle
More»
Great start to the season for Mitas UK Team
The newly-formed Mitas UK Team enjoyed its inaugural outing in full team colours last weekend when it took part in the first round of the Scott MTB Marathon Series at the Royal Welsh Show Ground.
More»
SPRING FORWARD WITH MITAS SYRINX
As the UK springs into British Summertime, we have a special promotion on the standard version of our Mitas Syrinx road tyres.
More»
SLUG SELF SEALANT WITH RUBENA TUBES
Rubena pays equal attention to the quality control of its tubes, as it does to its high-quality European manufactured bicycle tyres.
More»
MITAS IN HUNT FOR CAPE EPIC PODIUM
Mitas-mounted Brit Catherine Williamson and her Meerendal Wheeler Swiss team-mate Esther Suss are currently fourth overall in the 2016 Cape Epic MTB endurance and 56th overall (out of 488 finishers) a
More»
STAY SAFE & PUNCTURE-FREE WITH STOP THORN
The Rubena Stop Thorn (ST) comprises a 3mm thick rubber buffer produced from a special compound and placed between the tyre’s tread and carcass.
More»
CATHERINE WILLIAMSON TEAMS UP WITH ESTHER SÜSS FOR CAPE EPIC
Former winners Esther Süss and Mitas-mounted Catherine Williamson have joined forces to tackle the gruelling Mitas supported Absa Cape Epic that gets underway in South Africa next month.
More»
2016 EVENTS CALENDAR
We're getting our plans underway for the upcoming 2016 season and can't wait to get out and about. We've got plenty of plans for the year ahead where we'll be involved with a massive number of top-lev
More»
ALL-NEW HIGHLANDER NOW AVAILABLE IN UK
The Rubena/Mitas Highlander has an optimally designed tread patter that not only allows for riding over difficult terrain, but also makes climbing easier. It’s a perfect match for downhill and free ri
More»
DOWNHILL’S A BLAST ON A MITAS HIGHLANDER
The Mitas Highlander extreme MTB tyre is now available in a larger size dual compound and with 127 threads per inch (TPI).
More»
THE CITY THAT LETS CYCLISTS JUMP RED LIGHTS
Cyclists in Paris no longer have to stop at every red traffic light - new rules mean that in certain circumstances they can ignore the signals and keep going. The aim is to make the city's roads much
More»
2015 4X PROTOUR ROUND ONE
The first round of the 4X Pro-Tour Championship took place over the bank holiday weekend in Winterberg, Germany and Rubena-mounted Alex Metcalfe was flying the GB flag in the Mens’ Elite class
More»
RUBENA AT MUD, SWEAT & GEARS SEASON OPENER
Rubena will be at the opening round of the eastern MTX XC series Mud, Sweat and Gears this weekend and anyone turning up with Rubena tyres on their bike can collect a free Rubena water bottle!
More»
RUBENA AT THE LONDON BIKE SHOW
The UK’s largest cycle show at Excel, London, opens to the public next Thursday, 12th February 2015 and you’ll find the Rubena team on stand LB500.
More»
RUBENA/MITAS - 2016 CALENDAR
We're getting our plans underway for the upcoming 2016 season and can't wait to get out and about. We've got plenty of plans for the year ahead where we'll be involved with a massive number of top-lev
More»
RUBENA PARTNERS DEMANDING CAPE EPIC INTERNATIONAL
The ultra-challenging Cape Epic is a demanding eight-day multi-stage mountain bike race which will take place from the 15th to 22nd March 2015 along an 800km untamed mountain bike route in South Afric
More»
GEFCO DRIVERS THINK BIKES
Logistics specialist GEFCO is placing 'Think Bikes' stickers in its entire fleet of vehicles which transport motorcycles, cars and vans throughout the UK.
More»
LACEY ON BOARD WITH RUBENA UK
Rubena UK will support Shropshire-based journalist Sean Lacey with his road riding throughout 2015. Sean has written for a few cycling publications including Cycling Plus, and for the last three years
More»
RUBENA EXPANDS TEAM WITH APPOINTMENT OF BRAND SPECIALIST
West Midlands-based trade motorcycle, scooter and cycle tyre distributor Bike Tyrestore, has appointed Matt Lane as brand specialist for its exclusive range of RUBENA cycle tyre products.
More»
WIN A PAIR OF FLASH RUBENA CYCLE TYRES
Grab an early cycling Christmas present from Rubena by taking part in this simple, free-to-enter competition to win a set of top-quality ‘Flash’ road-going bicycle tyres.
More»
ONCE IN A LIFETIME OPPORTUNITY TO TRANSFORM CYCLING SAYS BOARDMAN
Addressing a national government conference in Bristol yesterday, British Cycling's Policy Adviser Chris Boardman said that now is a once in a lifetime opportunity to change this country for the bette
More»
ON BOARD WITH CHASE SKILLS
Spectacular on-board footage with Chase Skills resident Downhill Coach Adam Coxon, who is using the new Rubena Highlander treads.
More»
CYCLING IS ONE OF BRITAIN’S BEST-LOVED SPORTS SAYS BRITISH CYCLING
A momentous year for British Cycling has cemented cycling’s status as one of Britain’s 'best-loved sports' according to the organisation’s president Bob Howden, as the governing body released its 2013
More»
TYRE SPOTLIGHT - RUBENA HIGHLANDER
The Rubena Highlander is an extreme tyre just ready for some winter riding and adventure.
More»
RUBENA ON SKILLS TOUR
Rubena cycle tyres played a part in the Robinsons Fruit Shoot ‘Get Your Skills On’ tour earlier this year in the hands of BMX freestyle master Matti Axel.
More»
BRITISH 4X MTB SERIES
Rubena-supported Alex Metcalfe campaigned the Pro-Elite class of the 2014 British 4X series. Here is his report from the final round of the championship … Leamington Spa round 7 and the final round of
More»
KEEEP HYDRATED WITH RUBENA
The annual Cycle Show event kicks off this Friday at Birmingham’s NEC and Rubena UK will once again be in attendance with its comprehensive range of MTB, Road, BMX and City cycle tyres.
More»
LONDON TO BRIGHTON OFF-ROAD ON RUBENA ZEFYROS
MTB enthusiast Charlie Lane cycled the off-road route from London to Brighton yesterday, Sunday 21st September. His charity; The British Heart Foundation. His tyres; Rubena Zefyros!
More»
MUD SWEAT AND GEARS – ROUND SEVEN PREVIEW
Round seven of Mud, Sweat and Gears, the Rubena-supported Eastern MTB XC Series heads to Shouldham Warren, Norfolk this weekend, Sunday 7th September 2014.
More»
CYCLE TO WORK ON THURSDAY SEPTEMBER 4TH
It's Cycle to Work day, so get out there on two wheels!
More»
KEEP IN THE LOOP WITH RUBENA GAADI EASY-CHANGE TUBES
Rubena has developed Gaadi, an easy-change tube which enables cyclists on the go to change a tyre without the hassle of removing the wheel.
More»
CYCLE TO WORK DAY - 4TH SEPTEMBER 2014!
Cycle to Work Day is a national event, championed by multi gold medal winning Paralympic cyclist, Dame Sarah Storey, which aims to encourage everyone to take to two-wheels and cycle to work for just o
More»
MUD SWEAT AND GEARS – ROUND SIX PREVIEW
Round six of Mud, Sweat and Gears, the Rubena-supported Eastern MTB XC Series heads to Thetford Forest in Norfolk this weekend, Sunday 3rd August 2014.
More»
NEW RUBENA VIDEOS ONLINE
A brand new selection of videos are now uploaded here on Rubena Cycle UK showcasing the latest treads from Rubena, along with some incredible and inspiring onboard action from Rubena-supported riders.
More»
BRITISH 4X MTB SERIES
Rubena-supported Alex Metcalfe is campaigning the Pro-Elite class of the 2014 British 4X series. Here is his report from the fourth and fifth rounds of the championship – the boy did good ...
More»
RUBENA FLASH WINNERS
Rubena offered ten of its top-quality 700x35C Flash stop-thorn tyres worth £55 as competition prizes last month. The tyres adapt perfectly to the UK’s changeable road conditions with a 3.5mm puncture-
More»
RUBENA AT LE TOUR
Check out the Rubena-shod Savage Skills MTB team putting on jaw-dropping performances at events in and around the opening stages of Le Tour 2014!
More»
YOUNG CYCLISTS IN FOR RIDE OF THEIR LIFE AT THE TOUR DE FRANCE
A group of young cyclists from across the country have been selected for an opportunity of a lifetime; riding the Tour de France. The 26 young riders will experience what it is like to be an elite cyc
More»
MUD, SWEAT & GEARS – Round five Rubena winners
Round five of the MSG MTB series was held at the Radical Bikes Trail and Jump Centre, near Chelmsford, Essex on Sunday 29th June 2014.
More»
FOUR BRITISH RIDERS TO START 2014 TOUR DE FRANCE IN YORKSHIRE
Four British riders - Chris Froome, Mark Cavendish, Geraint Thomas and Simon Yates - will be amongst the peloton in Leeds on Saturday when the 2014 Tour de France begins.
More»
MUD SWEAT AND GEARS – ROUND 5 PREVIEW
Round five of Mud, Sweat and Gears, the Rubena-supported Eastern MTB XC Series heads to Radical Bikes, Blackmore in Essex this weekend, Sunday 29th June 2014.
More»
WIGGINS CONFIRMED FOR GLASGOW COMMONWEALTH GAMES
Team England in conjunction with British Cycling has today confirmed that Sir Bradley Wiggins will join the track squad for the Commonwealth Games in Glasgow.
More»
RUBENA AT CHASE SKILLS MTB COURSE
Rubena-supported Chase Skills, based in Cannock, Staffordshire, is a trusted provider of high-quality Mountain Bike Skills Courses, Guided Rides and Mountain Bike Holidays.
More»
CYCLING BOOM IS HERE TO STAY SAYS BRITISH CYCLING
The number of adults cycling once a week in England is continuing to boom with 132,000 more adults riding regularly now than in October last year. This brings the total number of adults regularly ridi
More»
MUD, SWEAT & GEARS – Round four Rubena winners
The races are coming thick and fast now with round four now completed. The riders at Ickworth House on Sunday 8th June were greeted with a hot and dry race day however; thanks to the preceding days th
More»
MSG: DOES EXACTLY WHAT IT SAYS ON THE TIN
Round four of the Essex-based Mud, Sweat and Gears MTB series took place on Sunday with many lessons learnt. Here’s what Anna of cycling website fromthepits.co.uk had to say …
More»
WIN A PAIR OF RUBENA CYCLE TYRES
Ten pairs of top-quality Rubena ‘Flash’ road-going bicycle tyres are up for grabs in this simple, free-to-enter competition.
More»
BRITISH CYCLING HITS OUT AT EUROPEAN PARLIAMENT DECISION
British Cycling has hit out at a decision in the European Parliament to delay the introduction of safer lorry cabins for eight years.
More»
MUD, SWEAT AND GEARS PREVIEW
Round four of Mud, Sweat and Gears, the Rubena-supported Eastern MTB XC Series heads to Ickworth House in Suffolk this weekend, Sunday 8th June 2014.
More»
BOARDMAN CHALLENGES TOWNS TO BE AMBITIOUS ON CYCLING
British Cycling’s policy adviser Chris Boardman today put out a challenge to his home town of West Kirby and towns across Britain to be ambitious about designing cycling back into roads and junctions.
More»
FOUR CROSS WORLDS SQUAD ANNOUNCED
British Cycling has confirmed the Great Britain squad for the 2014 UCI Mountain Bike Four Cross World Championships.
More»
GREAT BRITAIN TO START BMX OLYMPIC QUALIFICATION
British Cycling has announced the Great Britain Cycling Team for the UEC BMX European League Rounds 7 and 8 in Klazienaveen, Netherlands from 31st May to 1st June 2014.
More»
MUD, SWEAT & GEARS ROUND THREE
On the hottest day of the year so far, Codham Park, near Braintree, Essex, welcomed competitors to the third round of the Mud, Sweat and Gears Series supported by Rubena.
More»
WIGGINS WINS IN CALIFORNIA
Sir Bradley Wiggins wrapped up victory in the Tour of California as fellow Briton Mark Cavendish sprinted to the final-stage win.
More»
SHAME ON YOU SAYS BOARDMAN
British Cycling’s policy adviser Chris Boardman has said that UK candidates standing for a seat on the European Parliament should be “ashamed” of the apathetic attitude they are showing towards cyclin
More»
TENGUILLE LAKE TRIAL VIDEO
Some amazing footage from the Tenguille Lake Trail in Canada after the Rubena team and their bikes were taken to the top of the mountain via helicopters, then the team filmed themselves on the way dow
More»
GIRO I’ITALIA SETS OFF FROM BELFAST
The Giro d'Italia is one of the three grand tours in the cycling calendar, along with the Tour de France and the Vuelta a España.
More»
DFT TO ALLOW BETTER SIGNAGE FOR CYCLISTS
New guidance from the Department for Transport (DFT) will make it easier to create "cycle streets" and improve cycle signage.
More»
REVOLUTION BIKE PARK VIDEO
Join some of the Rubena MTB Team as they spend a day at Revolution Bike Park at Llangynog in Wales on some of the different intermediate-to-expert trails.
More»
TOUR OF BRITAIN 2014 ROUTE HITS BATH, BRIGHTON, LIVERPOOL AND LONDON
2014 Tour of Britain will include visits to Bristol and Brighton
More»
RUBENA CONTINUES MSG SUPPORT
Rubena will again put something back into the sport of MTB this year
More»