The Winners' Choice
Top quality multi-discipline bicycle tyres and tubes, made in Europe
At Rubena tyres we are relentless in our efforts to bring you optimal tyre quality and unrivaled performance. We constantly strive hard to push forward in bringing you Rubena - The Winners’ Choice.
WIN A PAIR OF FLASH RUBENA CYCLE TYRES
WIN A PAIR OF FLASH RUBENA CYCLE TYRES
02/12/2014
Grab an early cycling Christmas present from Rubena by taking part in this simple, free-to-enter competition to win a set of top-quality ‘Flash’ road-going bicycle tyres.
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ONCE IN A LIFETIME OPPORTUNITY TO TRANSFORM CYCLING SAYS BOARDMAN
ONCE IN A LIFETIME OPPORTUNITY TO TRANSFORM CYCLING SAYS BOARDMAN
28/11/2014
Addressing a national government conference in Bristol yesterday, British Cycling's Policy Adviser Chris Boardman said that now is a once in a lifetime opportunity to change this country for the better ...
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CYCLING ACTIVE REVIEWS GAADI
CYCLING ACTIVE REVIEWS GAADI
26/11/2014
The November issue of popular consumer magazine Cycling Active reviews Rubena's Gaadi inner tube and says it's simple but revolutionary ...
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PRODUCTS
Our tyres are made by the best, for the best, and our unique methods of design, involving World Champion level cyclists, means that the products we create to enable you to enjoy your passion, whether Mountain Biking, Road Racing, Touring, BMX or Cross Country, are created by people who followed their dream all the way to the top.